3sixteen Fall 2009 Collection

New York label 3sixteen are new arrivals to the game, but that hasn't stopped them from attracting attention from the higher-ups of the industry. Nothing flashy about these guys. Instead, their unique vision is reflected in their commitment to remain modest about their designs, where other companies feel that in order to procure a long-lasting operation you have to be the most brazen or tacky, often resigning themselves to doing things half-heartedly and overstepping conventional bounds for the sake of quick commercial gain. And while this may succeed in capturing the recognition of consumers for a short while, like all things that are quick to catch on, they are eventually forgotten about or passed on in favour of the next big thing. They cannot withstand the test of time ... unlike Ralph Lauren or perennial streetwear favourite LRG who, even to this day, still adhere to the foundation of personal principles upon which their companies were built; the same ones that have made them each so successful. Like Jonas Bevacqua (founder of LRG) said himself, it's all about "design[ing] from the heart versus the flavor of the month", and it's with this, or a similar, sentiment in mind that 3sixteen have earned such a respected following. I think that if they can continue to do things the right way and stick to their capacity to design simple yet practical/personal yet fashionable pieces, that they could be a mainstay in the industry for years and years to come. Here's a better idea of what these guys are all about:

via Selectism